Trio of Edmontonians Up for Junos

Canada's Grammys, essentially, recognize a few homegrown talents for the 2012 Juno Awards!

BY EMIL TIEDEMANN

In February 2011 Alyssa Reid reached #1 on Billboard's
'Canadian Emerging Artists' list, where she remained
for a record 33 consecutive weeks!
THEY aren't exactly the Grammys, no, but the Junos are at least its Canadian equivalent, in case you were outta the loop. Since 1970 the Juno Awards have been presented annually (excluding 1988) to acknowledge the best in Canadian music, as determined (mostly) by members of the Canadian Academy of Recording Arts & Sciences. This year sees several Edmontonians up for some national hardware, which were announced yesterday (Feb. 7) in Toronto. 41 categories in all.

Going up against Mother Mother, Hey Rosetta!, Braids, and The Sheepdogs for New Group of the Year is the Rural Alberta Advantage, fronted by Edmonton's own Nils Edenloff, who is now based outta Toronto. Of course. The band's had a great year, launching their Departing album and gaining south-of-the-border buzz with a "Breaking Out" featurette in SPIN magazine. The RAA are also in the running for Video of the Year for "Stamp" (see below).

Edmonton-born singer-songwriter Alyssa Reid, who turns the big 1-9 next month, has been recognized for her huge pop hit "Alone Again"--which broke into the Top 3 in both Canada and the UK--garnering her a nod for New Artist of the Year. She'll have to fend off fellow Canuck candidates Dan Mangan, Lindi Ortega, JRDN, and Diamond Rings.

In addition to music videos, Michael Maxxis has also directed TV commercials and short films,
including '8 for Infinity,' 'Steak & Milk,' and 'Where's the Sea.' 

And last, but certainly not least, is homegrown Michael Maxxis, who is (again) up for Video of the Year, for directing Toronto band Hollerado's "Good Day at the Races" (see below). "This is a very exciting nomination for me," Maxxis admitted, "because of all the videos I've directed, this is one of the few that is truly reflective of my personal tastes and sensibilities as a director.

"We are super excited to be nominated for 2 Juno Awards! Crazy."
-The Rural Alberta Advantage tweet

"Usually the music and the record label's requests steer me away from my own absurd concepts, but this was one of the few exceptions," continued Maxxis, who's also helmed clips for the likes of City and Colour, Alexisonfire, Hot Hot Heat, P.O.D., Bedouin Soundclash, Three Days Grace, Moneen, and Billy Talent, the latter of which also earned him a Juno nomination last year. "Hollerado basically let me do whatever I want, and this is what came from it. This is a project I am very proud of."

Maxxis and Hollerado are going up against the RAA's "Stamp," Mother Mother's "The Stand," The Sadies' "Rumbleseat," and Dan Mangan's "Rows of Houses."

The 42nd annual Juno Awards will be handed out on April 1 at Ottawa's Scotiabank Place, and will be hosted by the one and only William Shatner. For the complete list of nominees click here.

Below is the Juno-nominated video for Hollerado's "Good Day at the Races," which was directed by Edmonton's Michael Maxxis.



Below is the video for the Rural Alberta Advantage's "Stamp," which is up for Video of the Year at the 2012 Juno Awards.

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