Pink Shirt Day

February 24th marks the 9th annual anti-bullying Pink Shirt Day campaign across the country!

by emil tiedemann

BULLYING is destructive, emotionally damaging, and, in some cases, deadly, and no child should have to suffer from its harmful and negative effects,” said Brad Shaw, Chief Executive Officer, Shaw Communications Inc. “Shaw’s #PinkShirtPromise campaign is a powerful initiative that gives us the ability to work closely with our partners to create safer environments for children and youth – whether at school, at home, or online.” 

That's why Shaw Communications has teamed up with various organizations and groups to celebrate Pink Shirt Day (Feb. 24), a way to promote and encourage conversation about bullying in schools and online. 

Today, Pink Shirt Day, Southgate Centre invites everyone to wear a pink shirt to support the cause, and take part in the #PinkShirtPromise school rally and activities at Southgate Centre from 10am – 11am in the west atrium near the LRT entrance.  

Hundreds of local students will be in attendance wearing their pink shirts, and writing their own personal pledges against bullying. Special guest speakers include City Councillor Michael Walters, an officer from the Edmonton Police Service and Cheryl Fix, director of Kids Help Phone.

Through the Shaw Kids Investment Program (SKIP), #PinkShirtPromise brings together the expertise, knowledge, and resources of community partners from across the country. Key SKIP partners include Youthlink Calgary, Canadian Centre for Child Protection, Kids Help Phone, MediaSmarts, Companies Committed to Kids, and Rock Solid Foundation. 

Shaw’s #PinkShirtPromise campaign started back on Safer Internet Day (Feb. 9), which is supported by the Canadian Centre for Child Protection and encourages people to raise awareness about the importance of online safety by tweeting and posting using the hashtags #SID2016 and #Up2Us. For more information on Safer Internet Day, visit 

To support #PinkShirtPromise and enable participants to more easily post and share their promises, Shaw will open up its Shaw Go WiFi Guest Network, with access to 75,000 active hotspots across the country, on Pink Shirt Day. Shaw Internet subscribers already have access to the Shaw Go WiFi service; others can access the Guest Network by searching for available WiFi connections on their devices and selecting "ShawGuest" from the list of available options. A full list of locations is available HERE or by downloading the Shaw Go WiFi Finder app. 

“As a leader in violence prevention programs for children and youth we know all too well the issues facing our communities when it comes to bullying," said Dorian Brown, Executive Director of the participating Rock Solid Foundation. "Shaw has been a great supporter of our award-winning WITS Program and we are excited to partner with them on the #PinkShirtPromise campaign to engage Canadians in lending their voice and support to end bullying.” 


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