West Ed Welcomes Kiehl's

With more than 16 decades of experience, the New York City-based Kiehl's finally takes up residence at Canada's largest shopping centre

BY EMIL TIEDEMANN

THESE days guys just aren't as reluctant to admit that they use products to exfoliate, embellish, and enhance their skin or whatever is left of their mane. Well, some guys. But that's not to say that they...we...are all that crazy about dealing with stuffy salesfolk pestering us in stuck-up decors.

Established in 1851, Kiehl's has finally opened a
branch in our West Edmonton Mall. 
But in case you were unaware, there's an alternative, where women and men alike can feel at ease browsing for everything from skin cream & hand lotion to hair gel & lip balm. Last Wednesday (May 30) 'I Heart Edmonton' was invited to the pre-grand opening of the new West Edmonton Mall location of Kiehl's (pronounced 'keels'), a cosmetics brand retailer that specializes in premium skin, body, and hair products.

"Over 160 years ago, Kiehl's was founded in New York City and it's through the support of our community and customers, we've been able to develop into the company we are today," said Kristin Armstrong, Vice President General Manager of Kiehl's Canada. "Our mission at Kiehl's is to best serve both our valued customers and the community in which our customers are located."

When Kiehl's officially opened to the public the following Thursday morning they invited Edmonton Oiler Darcy Hordichuk to help celebrate the "Skate for the Cause" event, in which 100% of the admission funds were donated to the Stollery Children's Hospital Foundation. In addition, all sales for the day at both the West Ed and Southgate Boutiques were also graciously donated to the Stollery.


Every Kiehl's shop is different from the last, slightly tweaked to represent the community it's become a part of. The new locale, like every Kiehl's store, is accented by a signature vintage motorcycle on permanent display. This newest spot welcomes a 1959 Harley Davidson Panhead that was once rode by the legendary Steve McQueen!

Customers will also be able to have their photos taken for free in their custom photobooth, experiment with world-class products at their product testing hub, or even partake in educational demos via their in-house "teaching skeleton," penned Mr. Bones. And all within a sleek, yet relaxing setting of brick wall aligned with neon signage, bright murals, and vintage photos & mementos, flattered by apothecary furnishings, hardwood floors, and a distinctive antique chandelier.

More importantly, the line of Kiehl's renowned women's, men's, baby, and even dog care products, will stand on their own, referred by some of the world's most extreme adventurists, and by celebrities like Michael C. Hall, Chloe Sevigny, Pharrell Williams, Julianne Moore, and even the late Andy Warhol. Oh, and now me!

Check out the brand spankin' new, environmentally responsible Kiehl's shop on the second floor of West Edmonton Mall, near the Abercrombie & Fitch. You can also follow them on Facebook or Twitter.

Happy 160th anniversary, Kiehl's!

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