Eskimos Unveil New Jerseys!

Reebok Canada unveils new CFL uniform for Edmonton Eskimos athletes and fans

REEBOK Canada, the official outfitter of the Canadian Football League (CFL), unveiled the new uniform of the Edmonton Eskimos yesterday (May 2). The team presented its new Reebok CFL jersey to media and fans as part of a greater unveiling that spanned across all eight CFL teams on Tuesday, May 1 and Wednesday, May 2.

The reengineered Edmonton Eskimos jersey
(courtesy of Reebok) retail for just $109.99!
Just in time for training camp, the eight CFL teams will start the new season with a brand new reengineered jersey. Each of the teams played an active role in developing not only their new reengineered on-field jerseys, but also the look of the new Premier jersey available to their fans. "The idea was to make each team's jersey unique while still incorporating the same technological advances," said Tania Enciso, CFL Product Manager at Reebok Canada.

"The year of the 100th Grey Cup is an opportunity for us to celebrate our proud past and launch our bright future," said CFL Commissioner Mark Cohon. "And through our partnership with Reebok, with their expertise in professional football jersey design, CFL teams will kickoff this historic season with brand new jerseys that feature the latest in technology as they travel the road to the 100th Grey Cup in Toronto."

Tested in the lab and on the field, the players' jersey features a variety of improvements, including enhanced elasticity and moisture resistance. Lighter and more fitted, the new generation of Reebok CFL jerseys offers greater range of motion and movement to players.

Reebok is also expanding its jersey line for fans by offering a new Premier jersey. The Premier jersey was inspired by the on-field jersey, but has more of a lifestyle fit so fans can go from the stadium straight to their favourite sports bar without feeling the need to change. The new model is made of a double polyester mesh for improved durability. Some teams offer jerseys with topstitched lettering instead of prints. "Reebok wanted to offer a new version of the fan jersey that's as close as possible to those worn on the field. We're delighted with the results and I think we can honestly say mission accomplished!" said Stewart Clark, Marketing Director at Reebok Canada.

While the players will get to try out their new jerseys at training camp, fans will be able to get theirs from Tuesday, May 1 to Monday, May 7 on, on each team website and at their respective stores. Starting Tuesday, May 8, the jersey will also be available at Sport Chek, Sports Experts, River City Sports, Jersey City Canada, and other select retailers.


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